{"product_id":"wd-ho-wills-air-raid-precaution-cigarette-cards-1938","title":"WD \u0026 HO Wills Air Raid Precaution Cigarette Cards - 1938","description":"\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 15.0pt; font-family: 'Comic Sans MS'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eThe \"Air Raid Precautions\" (ARP) cigarette card series is a famous 50-card set released in 1938 by W.D. \u0026amp; H.O. Wills in collaboration with the British government. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 15.0pt; font-family: 'Comic Sans MS'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eDesigned to educate the British public on civilian defence and survival strategies ahead of World War II.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cspan style=\"color: #000000; font-family: Comic Sans MS;\"\u003e\u003cspan style=\"font-size: 15pt;\"\u003eBecause smoking was highly prevalent in 1930s Britain, the government \u003c\/span\u003e\u003cspan style=\"caret-color: rgb(0, 0, 0); font-size: 20px;\"\u003eutilised\u003c\/span\u003e\u003cspan style=\"font-size: 15pt;\"\u003e cigarette packs as a high-reach medium to distribute critical public safety information. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cspan style=\"color: #000000; font-family: Comic Sans MS;\"\u003e\u003cspan style=\"font-size: 15pt;\"\u003eThe series was distributed across multiple Imperial Tobacco brands—including Wills, Ogden's, Churchman, and Hignett.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cspan style=\"color: #000000; font-family: Comic Sans MS;\"\u003e\u003cspan style=\"font-size: 15pt;\"\u003e Production of these detailed information cards ceased during WWII due to wartime paper shortages.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cspan style=\"color: #000000; font-family: Comic Sans MS;\"\u003e\u003cspan style=\"font-size: 15pt;\"\u003eThis is a complete set of 50 (unstuck) cards in protective wallets, in an overall very good condition.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 15.0pt; font-family: 'Comic Sans MS'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eThe photographs are of the actual item and form part of the description. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 15.0pt; font-family: 'Comic Sans MS'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 15.0pt; font-family: 'Comic Sans MS'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003ePlease examine the photographs carefully and if you have any questions please don’t hesitate to contact us.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Haywards Antiques \u0026 Collectables","offers":[{"title":"Default Title","offer_id":57121407271177,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5437\/0569\/files\/3FB1FC57-677A-43E4-98EA-9E3F2D881C6F_1_102_o-Photoroom.png?v=1781107889","url":"https:\/\/haywardsantiques.co.uk\/products\/wd-ho-wills-air-raid-precaution-cigarette-cards-1938","provider":"Haywards Antiques \u0026 Collectables","version":"1.0","type":"link"}